What began as one mom’s journey to simplify motherhood has grown into a world-leading brand in the mom and baby industry.
We take pride in being one of the pioneers of this fast growing, modern motherhood industry. With every product we thoughtfully design, and every brand we build, we are committed to showing moms around the world that motherhood can be made functional yet fashionable with the many products we offer.
We look forward to growing with you and your family and becoming your go-to brand for all things mother and baby.

Because she doesn't prefer the spotlight, and her story deserves to be told, this page was written by her employees.
Although Jenny is currently a full time at-home mother of 5 children, she's known to spend 40 hours or more per week working on or improving her many Mothers Lounge brands. It all started in 2005 when she invented the Milk Bands™ breastfeeding bracelet which is sold in thousands of stores worldwide. When she launched Milk Bands™ in 2005, Jenny wrote:


Jenny has a passion for trying to make mom's lives easier in all that she does and believes that her products will make a difference in yours. Since 2005, Jenny has launched multiple mother & baby product lines including Udder Covers™, Seven™ brand baby slings, Carseat Canopy™, Nursing Pillow, and has future product lines in the works. Her favorite part of the business is designing. She's had a hand in every fabric print, logo, photo shoot, and image used with any of her brands. Jenny continues to be the visionary for the company's ambitious future.
We Do:
Mother, baby lifestyle products with a focus on design and style. |
Est:
September 2005 |
Our Focus:
Original designs, inspiring moms to step out of the norm with their baby gear. |
Planted:
Pleasant Grove, UT |

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